Marketing Strategy & Operations Leader
Connecting Strategy, Technology & People to Drive Business Growth
With 14+ years of experience across B2B SaaS, life sciences, healthcare, and consumer brands, I help organizations connect marketing strategy, technology, data, and teams to create better customer experiences, improve how businesses operate, and drive measurable growth.
I'm a Marketing Strategy & Operations leader with 14+ years of experience connecting strategy, technology, and people to drive business growth. My background spans B2B SaaS, life sciences, healthcare, and consumer brands, with experience leading integrated marketing initiatives, digital transformation, and organizational improvements that strengthen performance and customer experiences.
Throughout my career, I've led enterprise CRM and MarTech modernization, post-acquisition integrations, customer data initiatives, and growth strategies across complex organizations. I enjoy bringing teams together, simplifying processes, and finding better ways to connect business priorities with the systems, experiences, and strategies that deliver measurable results.
Campaign Strategy & Execution
End-to-end campaign leadership focused on building programs that engage the right audiences, align to business goals and deliver measurable impact.
Analytics & Data-Driven Insights
Turning complex data into actionable insights that power attribution, improve forecasting and guide smarter marketing and business decisions.
SEO & Paid Media
Blending technical SEO, high-intent search and performance media to increase visibility, improve efficiency and turn demand into real pipeline.
Marketing Operations & Growth Infrastructure
Designing the systems and data foundations that power scalable growth, from attribution and CRM alignment to lifecycle strategy and performance governance.