Digital Ecosystem Leader
Building, Scaling & Optimizing CRM, Data & Growth Systems
From blank-slate builds to mature system optimization — I connect CRM, data, web, and lifecycle strategy into programs that drive measurable growth.
I am a CRM and digital experience leader with 13+ years of experience building lifecycle programs, web experiences, and data-driven engagement strategies that improve how brands connect with their audience. Proven track record architecting full-funnel marketing engines, attribution frameworks, and CRM infrastructures while aligning operations, sales, analytics, and executive stakeholders around unified growth strategies.
I’ve led post-acquisition system integrations, campaign architecture redesigns and attribution initiatives across global organizations. I’m passionate about helping teams turn complex data into clear direction and building systems that continuously improve and scale.
Campaign Strategy & Execution
End-to-end campaign leadership focused on building programs that engage the right audiences, align to business goals and deliver measurable impact.
Analytics & Data-Driven Insights
Turning complex data into actionable insights that power attribution, improve forecasting and guide smarter marketing and business decisions.
SEO & Paid Media
Blending technical SEO, high-intent search and performance media to increase visibility, improve efficiency and turn demand into real pipeline.
Marketing Operations & Growth Infrastructure
Designing the systems and data foundations that power scalable growth, from attribution and CRM alignment to lifecycle strategy and performance governance.