Marketing Technology Leader
Building Connected CRM, Customer Data & Growth Systems
From enterprise transformation to high-growth optimization, I connect marketing technology, CRM, customer data, and lifecycle strategy to create scalable customer experiences and accelerate business growth.
I am a Marketing Technology and Digital Strategy leader with 13+ years of experience building connected CRM ecosystems, customer lifecycle programs, and data-driven growth strategies that improve how organizations engage customers and scale marketing performance. My expertise spans marketing technology, customer data, CRM, lifecycle marketing, attribution, and analytics, enabling organizations to transform complex customer journeys into measurable business outcomes.
Throughout my career, I've led enterprise CRM transformations, post-acquisition system integrations, marketing technology modernization, customer data initiatives, and attribution strategies across global biotechnology, SaaS, and consumer brands. I enjoy connecting technology, data, and cross-functional teams to build scalable marketing systems that improve customer experiences, streamline operations, and accelerate sustainable business growth.
Campaign Strategy & Execution
End-to-end campaign leadership focused on building programs that engage the right audiences, align to business goals and deliver measurable impact.
Analytics & Data-Driven Insights
Turning complex data into actionable insights that power attribution, improve forecasting and guide smarter marketing and business decisions.
SEO & Paid Media
Blending technical SEO, high-intent search and performance media to increase visibility, improve efficiency and turn demand into real pipeline.
Marketing Operations & Growth Infrastructure
Designing the systems and data foundations that power scalable growth, from attribution and CRM alignment to lifecycle strategy and performance governance.