Marketing Strategy & Operations Leader
The strategy matters. So does everything it takes to deliver it.
Over 14+ years across B2B SaaS, life sciences, and consumer brands, I've built growth programs, led marketing teams, and worked through complex CRM and digital transformations. I'm drawn to the work behind the numbers: how teams coordinate, where customer journeys break down, and whether the systems actually support the strategy.
I'm a Marketing Strategy & Operations leader with 14+ years of experience connecting strategy, technology, and teams to drive business growth. My background spans B2B SaaS, life sciences, healthcare, and consumer brands, where I've led integrated marketing, digital transformation, and organizational initiatives that improve business performance and customer experiences.
Throughout my career, I've helped organizations navigate post-acquisition integrations, modernize CRM and MarTech systems, and build stronger marketing capabilities. I'm particularly drawn to complex challenges where bringing teams, data, and processes together can uncover new opportunities, improve the customer journey, and create lasting business impact.
Integrated Marketing & Growth Strategy
Connecting brand, demand generation, digital channels, and go-to-market strategies to engage the right audiences, strengthen pipeline, and drive measurable growth.
Marketing Analytics & Revenue Intelligence
Turning complex data into actionable insights that improve attribution, funnel performance, forecasting, and strategic business decisions.
Customer Journey & Lifecycle Marketing
Building connected customer experiences across acquisition, onboarding, engagement, and retention through segmentation, personalization, and lifecycle automation.
Marketing Operations & Digital Transformation
Connecting teams, technology, and processes to modernize marketing infrastructure, improve efficiency, and build scalable capabilities.