Selected Work

Selected projects highlighting my work across marketing strategy, technology, business operations, and organizational change

01 / INVISIBLE FENCE® BRAND / CASE STUDY

Marketing Technology, CRM & Revenue Attribution Modernization

Capturing contact information wasn't enough to personalize consultations or understand which campaigns produced installations. I led a phased rollout of new lead experiences, expanded territory-based qualification and tailored follow-up, and worked with BizApps and Google to connect downstream sales outcomes to paid-media measurement.

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Municipal Water Monitoring

We redesigned an aging logistics hub, integrating autonomous robotics and IoT analytics to elevate throughput and reliability.

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Bar chart showing top publishers for the search term 'Sugarlands,' with Yahoo! Finance ranked high, and Forbes, Elite Daily, SFGATE, and Medium ranked medium.
Bar graph comparing ad equivalency for different media types in the Sugarlands search from January 1, 2020, to December 31, 2020, with a total of $2.7 million.
Finance news article announcing the appointment of a new senior sales manager at Sugarlands Distilling Company, including social media metrics and tags.
Screenshot of a report titled 'Challenges and Future Outlook for the Americas Spirits Sector' from ResearchAndMarkets.com, dated January 4, 2023. Shows positive sentiment, with desktop readership of 22,678,466, mobile readership of 25,821,216, total
A PR report including social media share stats, sentiment analysis, and SEO impact metrics of an advertisement placement for Sugarlands Distilling Company.
A PR report including social media share stats, sentiment analysis, and SEO impact metrics of an advertisement supporting Sugarlands Distilling Company.
Bar chart showing ad expenditure across media types, with online news leading at $408K, television at $1.15K, blogs at approximately $18.68, and print at $0, totaling $409K.
Performance of webpage advertisement discussing small batch distilleries producing hand sanitizer during the coronavirus pandemic, includes social media share stats, sentiment analysis, and SEO impact metrics.
A social media analytics infographic showing follower and view counts for Sugarlands Distilling Company as of December 1, 2020. Includes statistics for email subscribers, Facebook followers, Twitter followers, Instagram followers, YouTube views, and
Promotional graphic for artist series with Cole Swindell, featuring his signed photo, two jars with merchandise labels, and details about tour, social media, and product placement.
Advertisement for Sugarlands Shine and Chipper Jones Sweet Tea Moonshine featuring a man in a red baseball jersey and blue cap holding a baseball bat, with images of the moonshine jar, posters, and promotional materials.